Hello,

Rooted in the vibrant rhythms of Saigon, The Art Deal is a boutique art consultancy specializing in Vietnamese contemporary art. We work closely with artists, collectors, and designers to offer curated art collections that reflect the evolving cultural landscape of Vietnam.

We believe art inspires, connects, and reshapes perspectives. Our mission is to bridge Vietnam’s exceptional local talent with global collectors, and curating meaningful connections.

Discover our curated selection of artwork, explore artist stories, or partner with us to bring bold, authentic creations to your space.

“ars longa vita brevis”

Art Sourcing & Advisory

Discover exceptional Vietnamese contemporary art for hotels, corporate offices, private collectors, and public spaces. At The Art Deal, we provide expert sourcing and advisory services tailored to your vision. Our team manages every step from curating artwork, negotiating with artists, and coordinating delivery to installation, to ensure your acquisitions are meaningful, high-quality, and perfectly suited to your space.

Integrated Partnerships

Our integrated art network is made available to support your project with precision from the early stage of planning, scouting sites, setting up traditional public art exhibitions, to organizing immersive digital set ups for private experiences.

A Network for the Artists

The Art Deal is dedicated to empowering Vietnamese artists by fostering their growth and global recognition. Through our artist residency support and grant application assistance, we guide emerging talents through the complex world of international art opportunities.

Recent Exhibition

console.log(“Bon voyage”);

15.08.25 – 09.09.25

Red Arrow Studio – 36 Tran Quoc Thao, District 3, HCMC

console.log(“bon voyage”); A Solo Exhibition by Jo Ngo marks Jo Ngo’s first solo exhibition featuring paintings, a new beginning after a long journey. It represents the start of Jo’s exploration, tracing back to humanity’s most primal gestures and subconscious acts of storing data, self-expression, and communication with others through drawing. This process often requires physical interaction—between the hand and the brush, the brush scooping paint and spreading it thick or thin on the surface. Beyond these micro-actions, the body’s engagement in this process demands deep mental focus. The canvas strips down the artist’s mind, allowing viewers to dissect it as if reading a diary, but with color, composition, and characters woven into a single frame.

By contrast, algorithmic dialogue operates through patterns and probabilities: chatbots recombine language from vast shared archives. They do not use knowledge to express themselves, generate new insights, or craft responses that provoke beautiful thoughts. Each user’s question is merely a request broken into known keywords, cast into a vast pool of collective memory from other users. Often, the bot answers from its own archive; sometimes, it reaches outward, retrieving fragments from distant sources. The reply that emerges is not just an answer but an echo of paths already taken by others.

While this is merely the tip of the iceberg, highlighting the irony of the satisfaction derived from the physical act of creation and the necessity of supportive human connections in contrast to ever-available chatbots. The title borrows the logic of programming, it also embraces the warmth of the common wish to bid farewell before a journey, any journey.

This exhibition is an invitation from an artist navigating the intersection of reality and virtual reality, where technology shapes imagination and experience. We invite you to visit the show, take a glimpse, and immerse yourself in a journey woven with algorithms, fairytales, tarot, and dreams.

Bài viết